As Lili completed her exercise, it felt like everybody was looking at her.
Because they had been.
It took her longer to finish the group session than everybody else, and the coach made some extent of getting the entire class stick round and encourage her.
Afterward, the coach and classmates approached Lili to say: “It’s really great that you’re exercising. Good for you.”
She understood everybody was making an attempt to be inclusive and good. But, deep down, Lili additionally knew she was being singled out for her 300-pound body. It made her really feel extremely self-conscious.
So she by no means went again.
Ranjan had an analogous expertise. He struggled with binge consuming, and felt ashamed when his coach mentioned, “It’s not that hard to avoid fast food,” and “Unless you’re about to run a marathon, there’s no reason to ever eat a bagel.”
He stop two weeks right into a 12-week group weight loss plan problem—regardless that he’d already paid in full.
Angele ghosted her coach, too, after months of nice progress.
She’d initially signed as much as really feel stronger and extra in command of her physique. And although her coach knew weight reduction wasn’t her purpose, his praise about how match she appeared was met with a clean stare.
Turns out, Angele was battling the trauma of an assault that occurred years earlier than. Comments about her physique had been majorly triggering.
These teaching eventualities? They’re all impressed by actual consumer tales.
The coaches who made these errors by no means knew what went incorrect. Or how a lot ache they’d inadvertently prompted.
But the underlying cause for every is identical:
Many well being and health professionals are likely to focus an excessive amount of on weight reduction and physique dimension.
If studying that made you really feel like placing your fist by way of the display, hear us out: We’re not suggesting that serving to purchasers reduce weight is incorrect.
Many of your purchasers WILL completely wish to reduce weight, for numerous causes.
But there’s a distinction between serving to purchasers who come to you for weight reduction and assuming all purchasers wish to reduce weight.
This is particularly essential to know should you work with purchasers in bigger our bodies—lots of whom could not wish to reduce weight proper now, or ever.
Here’s an important factor to know: Regardless of whether or not a consumer desires to reduce weight or not, the way in which you discuss weight, physique picture, and fats loss could make or break the coach-client relationship.
It impacts how freely purchasers share info—and in the end whether or not they’re capable of succeed.
This is especially true with purchasers who:
- have trauma and/or detrimental emotions round their physique or weight
- are in a physique that doesn’t match the norm of what their tradition considers “fit and healthy.”
(FYI: It’s fairly doubtless that lots of your purchasers will fall into one, if not each, of those classes.)
In this text you’ll discover:
- 5 methods for forming sturdy, lasting relationships with purchasers of all physique sizes.
- Dozens of assets that may aid you perceive purchasers on a deeper, extra private stage.
- What to say (and never say) to purchasers who're battling physique picture, guilt, and disgrace.
(Note: This article isn’t supposed to “fix” advanced points like weight stigma. But it may well aid you keep away from reinforcing dangerous concepts about weight, weight reduction, and what well being really means.)
+++
5 methods to respectfully help all purchasers—it doesn't matter what form of physique they’re in.
It’s not a coach’s job to inform a consumer how their physique must be.
Here at Precision Nutrition, we consider all purchasers:
- Get to determine their very own objectives, whether or not that’s weight reduction or anything.
- Deserve to really feel secure and supported sharing their objectives and selections with their coach, no matter these objectives and selections are.
- Benefit from being knowledgeable about methods they'll enhance their well being—together with choices that don't have anything to do with weight or dimension.
Okay, so what does that seem like in apply?
We’ll present you.
Are we speaking about physique positivity right here?
Sorta.
But additionally, probably not.
Originally, the physique positivity motion was a secure area for individuals in essentially the most marginalized our bodies—people who find themselves handled as “other” for a way their our bodies appeared.
These days, you would possibly affiliate the time period “body positive” with Instagram images of individuals highlighting their cellulite, stretch marks, and abdomen rolls.
Ironically, a lot of these posts have grow to be particularly fashionable amongst individuals in comparatively match, conventionally-attractive our bodies. In different phrases, the motion has been co-opted by the mainstream.
That’s why a few of right this moment’s activists, significantly ones throughout the diet and health world, use phrases like physique liberation, physique neutrality, and anti-diet as a substitute.
If you wish to study extra about weight stigma/bias actions like Health at Every Size, how fatphobia is intertwined with different “isms” like racism or ableism, and different associated subjects, you’ll discover containers all through this text that present additional assets to discover.
#1: Give each consumer the clean slate therapy.
See should you can spot what goes incorrect on this coach-client interplay.
Martha is a 48-year-old girl. She’s at all times lived in a bigger physique. In the previous 12 months, she’s struggled with persistent again ache. She thinks making some modifications to her train and diet habits would possibly assist, so she contacts a coach she discovered on Facebook.
In the preliminary session, Martha introduces herself in her typically energetic, outgoing approach. The coach says:
“I’m so glad you reached out to me. In your email, you mentioned you’re dealing with back pain. I think we can definitely make some changes that’ll help with that! How much weight do you want to lose? It’s so smart of you to be proactive about this!”
Martha’s totally deflated. This coach received’t be listening to from her once more.
Why? Two huge issues:
- Martha by no means talked about desirous to reduce weight.
- She mentioned she’s coping with again ache, however that’s all of the coach is aware of about Martha’s well being.
What the coach on this state of affairs didn’t know was that Martha has struggled together with her weight for what seems like her entire life. She’s usually felt too huge, too cumbersome, too awkward in her physique.
Now in her late 40s, she’s beginning to really feel at peace with herself. After all, this physique has been dwelling for almost 5 many years.
So when Martha hears what this coach has to say? She feels these outdated feelings creeping again. She’s annoyed, indignant, and fed-up with individuals—like this younger, genetically-predisposed-to-be-fit coach—assuming she will be able to’t presumably be joyful together with her physique.
This isn’t only a rookie teaching mistake, by the way in which. Experienced coaches do stuff like this, too.
Thanks to our cultural conditioning, many people have hidden biases on this space. So it’s essential to take heed to not equating:
- weight with well being
- want to enhance well being, health, or meals selections with weight reduction
Because whenever you’re high quality along with your weight however somebody assumes you’re not… or they suggest you shouldn’t be… it stings.
Even essentially the most assured individuals will doubtless really feel a pang of, ‘Wait, is my body okay? Am I okay?!’ Or even: ‘I was right. This fitness stuff just isn’t for me.’
The takeaway: Don’t assume your purchasers wish to reduce weight.
Check your assumptions. Consider what you don’t find out about your purchasers, and the way you would possibly study extra about them.
Wait for them to let you know what they need.
Otherwise, you threat damaging your relationship—and inflicting your consumer ache—earlier than you even get began.
Why is fats activism a factor?
… and why must you care about it as a coach?
People in smaller our bodies are sometimes shocked to study what life could be like for individuals in bigger our bodies.
For occasion, one consumer in a bigger physique informed us that if she seems to be shopping for “junk” meals for herself on the grocery retailer, she braces herself for feedback from the cashier, different individuals ready in line, and even individuals passing her within the freezer aisle.
And these feedback? They can vary from “are you sure you want to buy that?” to “better not buy that ice cream, fatty.”
If you’re a straight-size particular person studying this—that's, an individual who can stroll into any retailer and discover garments that match—you might be shocked to study this ACTUALLY HAPPENS.
Imagine not with the ability to purchase your stinking ice cream in peace. Now think about that’s the least of the bias you expertise every day. (Especially should you’re additionally white, cisgender, and heterosexual—so that you’re actually not used to it.)
And should you’re in a bigger physique—or ever have been—you is perhaps pondering ‘Do people really not know this happens?!’
People in bigger our bodies are discriminated in opposition to all of the freaking time. We know this from real-life experiences and analysis. For instance, individuals in bigger our bodies usually tend to:
- Receive a decrease normal of well being care as a result of their docs are biased (both consciously or unconsciously) 1 2 3
- Get fewer preventative well being providers and screenings, which might imply not discovering life-threatening well being issues in time 4 5
- Avoid making physician appointments as a result of they’re afraid of being judged or mistreated 6 7
- Be unfairly handed over for jobs, promotions, and academic alternatives 8 9
- Deal with psychological well being challenges, doubtlessly associated to discrimination. 10
These are simply some of the disadvantages individuals in bigger our bodies expertise. And for Black and brown individuals—particularly girls—they’re compounded by racism. This is especially true within the space of well being care. 11 12
These issues are a part of why physique positivity, fats activism, and different associated actions exist.
But these actions are about greater than serving to individuals defend themselves from discrimination and stigma.
They’re additionally about serving to individuals shift from feeling ashamed—and like they’ll by no means slot in—to feeling actively pleased with their our bodies.
Not despite being huge. But as a result of they’re huge.
If fats activism’s existence doesn’t fairly add as much as you, think about this: What if irrespective of how you're feeling about your self, society tells you there’s one thing incorrect along with your physique and it’s all of your fault? In this case, reclaiming the narrative for your self is without doubt one of the strongest issues you are able to do.
Learn extra: Body positivity and fats activism
Learn extra: Health at Every Size and the Anti-Diet motion
Health at Every Size and the anti-diet motion each reject the concept purposeful weight reduction is wholesome, and that weight and BMI are dependable indicators of well being.
Both communities advocate for less than making modifications to your weight loss plan, train routine, and way of life based mostly on choice and high quality of life enhancements that aren’t associated to weight.
#2. Dig deeper—even when a consumer’s purpose is so simple as “I want to lose weight.”
About half of Americans say they wish to reduce weight, in response to the Centers for Disease Control and Prevention. 13 (And that development is more likely to translate to different related cultures.)
There’s additionally this: Some purchasers say they wish to reduce weight just because they really feel that’s the one societally acceptable choice for his or her physique. Or as a result of they’re residing in a tradition that tells them losing a few pounds will robotically make them happier and more healthy.
Plus, purchasers usually have essential secondary objectives, along with weight reduction. For occasion, our Precision Nutrition Coaching purchasers are virtually at all times interested by fats loss. But that’s not all they’re after.
On a 1 to 10 scale, purchasers generally rank the next as a 9 or greater:
- feeling and looking higher (81 %), which can or could not have something to do with weight reduction
- growing consistency (75 %)
- sustaining their wholesome habits (74 %)
- gaining power and vitality (59 %)
Over time, these objectives could grow to be extra essential than weight reduction.
Talk along with your purchasers to make clear their objectives and motivations so:
- They perceive that weight reduction isn’t the one choice out there to them.
- You get the knowledge you should assist your purchasers succeed.
The following methods will aid you do exactly that.
Present a wide range of objectives which are all handled as equally legitimate.
One approach PN Master Coach Kate Solovieva normalizes all sorts of physique objectives: giving purchasers choices.
For occasion, whether or not she’s working with a 75-year-old girl or a 25-year-old man, Solovieva would possibly ask: “What are you hoping to achieve through coaching? Do you want to gain weight, lose weight, feel stronger, move without pain, love how you look naked?”
By letting your purchasers know they've a lot of completely different selections, they’re extra more likely to really feel secure telling you what they actually need. You would possibly even open their eyes to the truth that weight reduction isn’t their solely approach ahead.
Ask this secret-weapon query.
Here’s a strong teaching query for any consumer who desires to reduce weight, courtesy of Precision Nutrition’s Director of Curriculum, Krista Scott Dixon, PhD:
“What else is going on for you right now?”
Just ask it, and let your consumer discuss.
Why?
“Being ‘on a diet’ is an A+ way to avoid all the other crap in your life,” says Dr. Scott-Dixon. Sometimes when individuals notice they don’t have something to fill the void, they determine happening a weight loss plan will assist them really feel higher and extra fulfilled.
Your consumer would possibly reveal that they’re going by way of a divorce, coping with a sick father or mother, or feeling sad of their job.
Losing weight received’t repair these issues.
This is why it’s a good suggestion to…
Always ask why.
We usually use an train referred to as The 5 Whys with our purchasers.
It begins with a easy query: “Why do I want to change my eating and exercise habits?”

Then, no matter reply your consumer comes up with, ask why once more. And so on, 5 occasions, till you get to the guts of what’s actually behind their purpose.
You can use this worksheet to get began.
This train helps purchasers transfer previous motivations that concentrate on evaluating themselves to others.
Sometimes, when individuals can’t give you a compelling deeper cause to reduce weight, they notice weight reduction won't be what they’re actually after.
(And typically it IS weight reduction. That’s okay, too.)
#3. Understand that physique picture exists on a spectrum.
“If you work with clients enough, you know that almost everyone has some kind of body angst. It doesn’t matter what shape they have,” says Dr. Scott-Dixon.
As a coach, you may assist individuals develop extra productive, deep-health selling experiences of themselves of their our bodies.
Why must you care? “We know objectively that the more you hate yourself, the worse your life is,” Dr. Scott-Dixon says.
Struggling with physique picture:
- Makes it tougher to do properly academically (particularly for ladies), which might shut down future academic alternatives and possibilities at touchdown your dream job 14
- Increases the chance of disordered consuming, in addition to consuming problems like anorexia nervosa and bulimia, making something associated to meals really feel like an uphill battle 15 16
- May make you're feeling afraid thus far or get romantic with somebody. (Think: turning off the lights to allow them to’t see you, or by no means talking up about your romantic emotions for somebody out of concern of being rejected) 17
- Can result in typically feeling like your life sucks (formally, that is referred to as “poor quality of life”), together with having a tough time going by way of the motions of day by day life, together with interacting with different individuals 18
- Means you’re much less more likely to work out or be energetic, possibly as a result of the concept of going to the gymnasium or transferring your physique feels tremendous uncomfortable or intimidating 19
- Increases threat of melancholy, nervousness, and low vanity 20
Many individuals consider that criticizing themselves will assist them excel at altering their habits and residing higher, more healthy lives.
But fixed self-criticism and being “down” on your self could make it a lot, a lot tougher to undertake wholesome habits.
For instance, purchasers in bigger our bodies who additionally wrestle with physique picture typically inform us they don’t really feel snug coming into gyms and different health or wellness areas. Often, it’s as a result of they don’t really feel these areas are meant for individuals who seem like them.
While it’s true some gyms aren’t significantly welcoming to individuals of all physique sizes, bettering physique picture could make discovering a supportive health area and growing common train habits really feel rather more manageable.
How to answer physique negativity
Chances are, you’ve heard a consumer say one thing like:
- “Ugh, I hate my fat legs!”
- “I really need to lose this belly fat. It’s disgusting.”
- “I hate my body right now.”
What are you able to presumably say to make somebody really feel higher?
According to Precision Nutrition Super Coach Lisanne Thomas, essentially the most impactful factor you are able to do is ask productive questions.
You would possibly body it like this:
“Can I ask you a question about that?”
If they are saying sure, proceed with one thing like…
“Imagine your best friend/partner/child just had that thought about themselves. How might you respond to them if they shared that thought with you?”
OR
“Imagine someone speaking to your loved one like that while in your presence. How might you show up for your friend/partner/child in support and response to those words?”
These questions may help individuals acknowledge simply how unkind they’re being to themselves.
In a latest Facebook Live, Chrissy King, a author, speaker, powerlifter, and power and health coach shared her technique for difficult what our our bodies are “supposed” to seem like.
When confronted with a remark like, “My stomach rolls are so gross,” query what precisely makes them gross, and what normal you’re measuring in opposition to.
“This doesn’t come from a place of judgement or shame,” mentioned King. “There are no right or wrong answers. It’s just that we’re taking the time to really think through it. When we really sit with our feelings, underlying a lot of these things aren’t our own personal beliefs. These are things we are taught. These are things that we see societally.”
So it could be price asking:
- “What would it mean if you woke up tomorrow and didn’t have that roll on your stomach?”
- “What would change about your life?”
- “Would you be a better person?”
- “Would you be a happier person?”
People could discover that their solutions shock them.
Of course, you may’t simply snap your fingers and determine to like your physique. So take into consideration physique picture on a spectrum.
On one finish: Body negativity, or actively disliking your physique.
On the opposite finish: self-love.
And physique neutrality, or “meh,” as we wish to check with it? Somewhere in between.
Here’s the factor: We would possibly exist on a number of components of the spectrum without delay. Human beings are advanced, and physique dissatisfaction and optimistic physique picture aren’t direct opposites of one another. 21

But the purpose is to nudge ourselves up the continuum, so we’re spending extra time within the physique neutrality and self-love sections than earlier than.
The backside line: You can’t make a consumer love their physique.
But you may chorus from including extra negativity to somebody’s baggage.
And bear in mind, full physique positivity and absolute self-love aren’t essentially the purpose.
“For many people, getting to ‘meh’ is actually a pretty good goal,” says Dr. Scott-Dixon.
Self-love assets
Precision Nutrition Super Coach Lisanne Thomas usually talks about self-love together with her purchasers. “My role as a coach is to help a client love and care for their body and do with it what they want,” she says.
While conversations about self-love could be useful, sharing articles, movies, books, and extra that “speak for themselves” may additionally assist begin a productive dialogue, or simply present meals for thought.
Below are a few of Coach Lisanne’s favourite assets.
#4. Use language as a sign.
Here’s one other teaching state of affairs to contemplate:
Your consumer tells you they ate a pint of ice cream final night time.
What’s your intestine response?
Think about it. Then learn on.
As a lot as potential, keep away from saying something that may make your consumer really feel ashamed, Solovieva recommends.
Beware of responses that sound supportive, however are literally criticism, like, “Oh, that’s a bummer. How’d you get so off track?” and even, “No worries! We all slip up from time to time.”
“Clients are always listening to see how you talk about things,” Solovieva says. It helps them decide how reliable you're with their most tough emotions and behaviors.
This is essential in lots of areas, however particularly on the subject of meals. That’s why, when confronted with a consumer consuming a late-night pint of ice cream, Solovieva begins with:
“What flavor was it?!”
She would possibly comply with it up with any variety of questions, like “How are you feeling this morning?” or “Did you enjoy it?”
These sorts of open-ended, judgement-free questions assist purchasers really feel snug speaking about what’s actually happening of their heads.
Normalize all meals selections.
People aren’t nice at remembering or estimating what or how a lot they’ve eaten. 22 This is usually what’s at play when purchasers say they’re not overeating (or undereating), however nonetheless aren’t seeing outcomes.
But there could possibly be one more reason purchasers aren’t reporting their meals consumption precisely: They don’t really feel secure doing so.
And this may be aware OR unconscious.
Conscious: Your consumer chooses not let you know about their late-night pint of ice cream as a result of they concern your response—and the way it’ll make them really feel.
Unconscious: They underestimate their meals consumption as a result of they wish to keep away from being shamed for consuming eight ounces (or thumbs) of cheese as a substitute of the “acceptable” serving dimension of 1.
In both case, it’s going to make it arduous for you as a coach to see what’s actually happening.
One option to normalize meals selections, in response to Solovieva: Openly discuss meals that individuals could consider are “off limits.” (Friendly reminder: There aren't any “bad” meals.)
For occasion, you would possibly ask:
“What do you normally eat for lunch at work? Is it more like a salad, or a sandwich, or tacos?”
When speaking about meals planning for the weekend, you would possibly say:
“What are you having for dinner Saturday night? My family always has pizza!”
From there, you may nonetheless encourage purchasers to make their meals “a little bit better” by including a aspect of veggies, or upping the protein content material. But normalizing your consumer’s meals selections helps you meet them the place they’re at.
Skip body-shaming “motivational” language.
Many coaches don’t notice sure phrases and cues could make individuals really feel “less than.”
Here are some methods coaches would possibly unintentionally be signaling purchasers that there’s one thing incorrect with their our bodies, plus what to say as a substitute.
(Note: Many of those cues have been generally used for what seems like perpetually. So we’re not criticizing coaches for utilizing them. We’re stating why evolving your language will in the end assist your purchasers—and your teaching.)

Model wholesome, or at the least impartial, physique picture.
You set an instance to your purchasers. In many circumstances, they give the impression of being to you for details about what it means to be wholesome and match.
So saying you’re going to “shred for summer” most likely isn’t the easiest way to sign to your consumer that their post-baby physique (or no matter form of physique) is totally high quality.
We’re not saying you should have all of it found out your self.
In truth, it’s frequent for coaches to:
- really feel disgrace about or have an advanced relationship with their very own our bodies
- really feel like an imposter for not becoming right into a sure physique splendid
- fear they don’t look “good enough” to draw purchasers
- have gone by way of their very own physique transformation journey
- have skilled residing in a much bigger physique themselves (whether or not at present or up to now)
Ironically, coaches who've been by way of their very own technique of coming to well being and health after feeling ashamed about their our bodies are sometimes the very best certified to essentially perceive what purchasers undergo, Dr. Scott-Dixon factors out. That’s a superpower in itself.
So should you’re snug, it could assist to share your personal physique picture journey with purchasers when you’ve gotten to know them.
Showing vulnerability lets purchasers know they’re not alone.
Plus, individuals are extra more likely to be open and sincere about their challenges after they really feel you may relate.
No matter the place you're on the physique negativity to self-love spectrum, take heed to the language you utilize. This consists of what you say round your purchasers, in your advertising and marketing supplies, and in your social media posts.
That approach, you may make sure you’re not passing any of your personal physique picture struggles onto others—or reinforcing their present ones.
#5. Be reliable.
Trust is a key aspect within the coach-client relationship.
Here’s the difficult half: “You can’t make clients trust you,” says Precision Nutrition Coach Jon Mills. “You have to be trustworthy.”
So how do you try this, precisely?
The artwork of teaching is about being reliable for ALL your purchasers, together with those that:
- are in bigger our bodies
- have a incapacity or persistent sickness
- determine as trans and/or non-binary
- are a part of marginalized communities
- come from cultures completely different from your personal
You is perhaps pondering: “I don’t have any clients like that!” or “I don’t really cater to any of those groups.”
The fact is that you just most likely do—even should you don’t notice it.
Many disabilities and well being points, like ADHD and diabetes, could be fully invisible from the skin. You received’t essentially know somebody’s sexual orientation, gender identification, or race from taking a look at them.
And simply since you don’t at present have purchasers who outwardly seem completely different from you by way of physique dimension, race, gender, or in another facet doesn’t imply you may’t coach these purchasers.
What coaches have to find out about intersectionality
We can’t discuss weight stigma and bias with out speaking about race and intersectionality.
Intersectionality is a time period coined by legislation professor Kimberlé Crenshaw. It refers to how social and political categorizations like race, class, and gender interconnect to create each discrimination and privilege. 23
Crenshaw identified that when it got here to discrimination, the authorized system wished to know, as an illustration, whether or not a Black girl was being discriminated in opposition to due to her gender OR her race. There wasn’t a framework for understanding the way it could possibly be each on the identical time. Thus, intersectionality was born.
Intersectionality helps us perceive that fatphobia and discrimination in opposition to racialized, trans, queer, disabled and different marginalized our bodies are all deeply intertwined.
So it’s nice to be a size-inclusive coach. But that additionally means understanding that a number of features of discrimination and marginalization compound one another, and the way this impact could impression your purchasers.
Learn extra: Racism and fatphobia
Learn extra: Developing an intersectional teaching apply
It’s not as arduous as you suppose.
Maybe you’re questioning: How are you able to presumably grow to be an knowledgeable in physique optimistic teaching, teaching trans athletes, working with individuals with disabilities, and anti-racism?!
This could come as a reduction: You don’t should be an knowledgeable.
First, you may flip to loads of specialists for assist. Many of those activists have programs, books, and different assets, like those listed within the containers all through this text.
But what’s much more essential, Mills says, is that this:
Clients are specialists in their very own experiences.
Usually, you may study straight from them.
That doesn’t imply it’s their job to teach you.
But you may hearken to and interact with the lived expertise of the particular person proper in entrance of you, Mills suggests.
“Often, it’s not even that they need you to be really involved in their personal experience as their coach. They just need to know that you’re not going to devalue it.”
We have work to do.
Many of us have hidden biases, physique picture issues, and areas the place our consciousness is missing.
To develop into extra inclusive coaches, in response to Mills, we first should lose the “fix it” mindset. We received’t remedy weight stigma, racism, or another sort of discrimination by altering the tools in a gymnasium or taking a course. (Though these could be good motion steps.)
“When we try to fix problems, we’re trying to get a sense of control,” Mills factors out. “And to meet people where they’re at, you need to lose that desire to control things and be open and receptive.”
And assembly purchasers the place they’re at? That’s what issues most.
References
Click right here to view the knowledge sources referenced on this article.
If you’re a coach, otherwise you wish to be…
Learning coach purchasers, sufferers, buddies, or relations by way of wholesome consuming and way of life modifications—in a approach that’s personalised for his or her distinctive physique, preferences, and circumstances—is each an artwork and a science.
If you’d wish to study extra about each, think about the Precision Nutrition Level 1 Certification. The subsequent group kicks off shortly.
