This pronouncing came to thoughts when reading my Icop publication. JL become discussing things that Chuck and I communicate about all the time.
A couple of weeks ago even as being attentive to Jim Edwards’ audio newsletter he ranted about the “psycho freebie seekers” (love that call). Jim rants nearly in addition to Dennis Miller.
Anyway those two newsletters and what that they had to mention were rolling around in my head for multiple days now. What got here to thoughts is that folks who run Internet organizations from their domestic are no extraordinary than those who ran companies out in their home in the eighty’s…..They don’t want to pay for whatever. You could think with all the failed agencies they’ve had it'd dawn on them that it's miles because they have got achieved no studies, no business plan, no willpower on whether or not there is a market for their commercial enterprise of their place. They don’t do venture statements. I could go on and on.
Unfortunately, too many human beings still suppose all they want is a pc, fax, and some enterprise playing cards. In truth, they don’t even give out the commercial enterprise playing cards, they leave those in their workplace in first-rate little card files. A lot of top that’s doing them.
They will spend money on all of the trappings however no longer on education, mentoring or consulting. As Chuck as soon as stated to me when I started out my first enterprise, and didn’t do any advertising and marketing “You can be the maximum prepared business in bankruptcy court docket”. It was a awaken name.
As Jim and JL mentioned, and Chuck and I run into each day, humans want to choose our brains for information and answers. After all, they have been conditioned that IT’S FREE. They feel it's far their right to achieve this.
The Internet specially has made humans assume that records is FREE. Yes, it's miles, but the ones people who've niches, and feature written books all put in quite a few time, effort, and energy in gaining knowledge of, writing and marketing our products. SO NO IT IS NOT FREE. We labored very tough to put together tremendous merchandise to the satisfactory of our potential and WE EXPECT TO GET PAID FOR THEM.
These people also have over inflated egos. “Who me, ask a person for help, and what pay for it. Oh, no I’m sure my way is the right way. People just don’t appreciate my extremely good product (service or fill in the clean). I’m just as precise, if now not better than he/she is.”
It could in no way occur to them to pay a person to show them what is wrong. Or take a category, or purchase a e book that would help. Nope, they say, it’s no longer that, it have to be some thing else. It’s always some one else’s’ fault or some matters’ fault, never theirs.
Unfortunately, the impetus for this behavior become fostered starting again within the eighty’s whilst domestic based totally organizations have been simply starting to come into their personal. Many of the magazines and guides of the eighty’s (and now the Internet) fostered the concept that ANYONE can run a home based commercial enterprise. Remember those magazines that had little kits for Word Processing businesses, basket making, scientific information, etc. People offered them, followed them. Some did nicely, but others couldn’t discern out why they didn’t be triumphant.
They didn’t be triumphant for numerous motives. First, none of them did the basics, the grunt work. Checking first to check whether or not or now not this enterprise turned into even a feasible one of their place. If it changed into, checking out the competition, making up a business plan, a task declaration. Setting up dreams for themselves for day by day, weekly, monthly, brief and long term. Setting up a publicity marketing campaign, operating with the distinctive media, setting up a marketing plan, networking.
All of the things that those folks that have been in commercial enterprise did in order that we are able to live in business. We had been no longer “penny wise and pound foolish! “ We succeeded, through a super deal of tough work, effort and tough knocks that we plan to get compensated for. We are not going to provide it away for “loose”.